Sonnet Research provides insight into areas to target for growth. We help identify specific problems, trends or conditions that need to be addressed and help uncover opportunities for product and market innovation.
The work we do at Sonnet Research facilitates an enterprise-level change to the innovation process
Discovery and Innovation Workshops
Innovation is nothing new, but the relentless pressure on people and organizations to innovate is unprecedented. Many failed innovation attempts can be traced back to some variation of a product-centric approach and ultimately a lack of value creation. We help companies transform their approach to value creation by leveraging the principles of Job-to-be-Done Theory to identify underserved areas of the market to target with better solutions.
Market Perception and Custom Surveys
Anecdotal information regarding the performance of your business can be easy to believe when its favorable and just as easy to write off when its not. Acting on either scenario could be disastrous. Sourcing and obtaining unbiased feedback about your products and services takes more than a general click-thru survey or isolated conversations with friends of the business. We custom design market surveys to fit your specific needs and rigorously screen all potential respondents for the desired experience and qualifications. Regardless of the size of your business, we can help you see more clearly.
Competitive Analysis
Best in class can look completely different depending on the perspective taken. It is likely that an end-user has a completely different set of metrics than a procurement specialist. Together with our custom survey capabilities, we provide head-to-head comparative analysis of the competition on the metrics that matter most. Understand who wins more business and why. Identify where improvements are needed and where the greatest opportunities lie.