Discovery and Innovation Workshop
Think Differently
At this workshop you will apply techniques to advance your thinking about how to grow your business. Using Outcome-Driven Innovation® methodologies, we will focus on the job rather than products, service or technology. By deconvolving the Job-to-be-Done into its component steps and outcomes, we will precisely describe what the job executor is trying to accomplish.
Together we will uncover where job executors struggle to get the job done. This provides the clarity to target opportunities for innovation, market entry, M & A activities as well as enhancing market positioning and messaging.
Outcome Driven Innovation is a mark of Strategyn LLC
Market Perception and Custom Surveys
What do you really want to know?
How do you plan to use the information once you have it? These are key questions to answer before the first survey question is written. We provide a wide range of unique survey capabilities where we specialize in crafting the right question and presenting it in the right form to get the information you need.
Are you surveying 'friends of your business'? All of our surveys and methods are designed to obtain unbiased information from qualified respondents using a double-blind approach to data collection.
Competitive Analysis
Assess the Competition
Competitive analysis begins with the customer. We begin by determining the metrics customers use to evaluate solution providers and then measure the performance of each provider against those metrics. We ensure that respondents are qualified to measure performance before we engage them in our studies.